Healthcare Strategy Bullpen
Go-To-Market Strategy
Insight: Competitive Positioning
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Analysis of target market, TAM, selection of target customers and competitive market potential
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Evaluation of reimbursement trends, reimbursement outlook and selection of appropriate go-to-market strategy
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Analysis of pricing strategies, alignment of pricing with reimbursement, and secular/regulatory trends
Industry/Sub-Sector Deep Dive
Insight: Market Intelligence
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Examination of economic, cyclical/secular, reimbursement and legislative drivers impacting industry or sub-sector
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Market definition, sizing and growth rates, assessment of sustainability and review emerging threats/opportunities
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Market revenue and CAGR outlook, segment breakdown and identification of preferred sectors/sub-sectors
Analysis of Strategic Opportunities
Insight: Strategic Innovation
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Market analysis and segmentation, market trends and growth rate assessment, competitive positioning analysis
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Profiling, benchmarking and SWOT review of existing competitors and new entrants.
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Calculation of addressable market opportunity, market penetration plan and value of market expansion
Design of New Digital Health Solutions
Insight: Product Alignment/Transformation
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Analysis of core competencies and strategic customers, assessment of unmet need(s) and design of pilot project
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Layout of product blueprint, selection of test market, implementation timeline and testing of revenue models
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Specification and measurement of validation parameters and identification of potential partners