Healthcare Strategy Bullpen
Using Analytics to Understand and Engage Patients as You Work To Bring Them Back
Featuring: Jessica Gelman, CEO of Kraft Analytics Group (KAGR)
Jessica Gelman, is the CEO of Kraft Analytics Group (KAGR). Jessica is a pioneer in the application of advanced analytics and data management to customer marketing and strategy in the sports and entertainment space. She originally joined the Kraft Family in 2002 working for the sports properties (New England Patriots, Gillette Stadium and New England Revolution). In 2016 Jessica led the successful creation and spin-out of KAGR. KAGR's mission is to use their years of expertise, to power clients across the major U.S sports leagues, college athletics, and entertainment industry.
Jessica will talk about the parallels of using analytics both in sports and healthcare fields where organizations were historically slower to embrace data management and analytics. She will illustrate how to:
-Get organizations to embrace and apply analytics more effectively
-Achieve buy-in and overcome organizational resistance/inertia
-Distinguish between the three types of analytics: descriptive, predictive, and prescriptive and demonstrate why putting analytics into action is most important.
Transforming the digital health experience to build consumer engagement, loyalty, and brand.
Featuring: Ingrid Lindberg, Co- Founder, aubreyAsks & CXO of Chief Customer. Former Chief Experience Officer at Prime Therapeutics and Cigna.
With more than 20 years of working with Fortune 500 companies in multiple industries (Finance, Healthcare, CPG, Retail, Telco), Ingrid broke ground in this discipline becoming the first-ever CXO, and as such her name is synonymous with the practice of customer experience.
As a global keynote speaker, author, and founder of consulting firm Chief Customer, Ingrid has delivered her talks to thousands of executives and practitioners around the world; from Singapore to Spain, Lisbon to London, and at hundreds of other worldwide leadership summits and conferences.
She was awarded the prestigious Stevie Maverick of the Year for having the most impact on a company or industry (healthcare) and named one of the Global 40 under 40 in Marketing for her customer experience leadership and impact on the healthcare industry.
Building out the “intentional use case” for digital health amidst uncertainty in a post-COVID world.
Featuring Clarence Williams, MHA, MBA Director of Telehealth, Children’s National Health System
Clarence Williams MHA, MBA is the Director of Telehealth at Children’s National Health System and responsible for leading the growth and operations of virtual care throughout the system. His work includes identifying priority programs; leading the assessment of new programs; implementing new programs; and guiding successful programs for long-term sustainability. Prior to joining CNHS Clarence worked for Mercy Health Network and the Department of Veteran Affairs where he spent several years building and sustaining digital health programs and held other mainstream health care operations positions.